and mascara, a lethal combo. i'm jon haber of alto music. my business is all about getting music into people's hands. and the plum card from american express open helps me do that. you name it, i can buy it. and the savings that we get from the early pay discount has given us money to reinvest back into our business and help quadruple our floor space. how can the plum card's trade terms get your business booming? booming is putting more music in more people's hands. >>> from our very informal focus group that happened when we put our elevator pitch in the kitchen, we know there's interest in this cuisine. but as we know from the show a good product doesn't always make for a good business. let's to see how our pitcher does in selling her idea for a company to our panel. >> good morning. >> good morning. how are you? >> quite well. >> this is conscious cuisine and first and only product on the market that embraces the challenges of the prepared food industry. it's vegan, gluten free. it's in a bpa free jar that you can heat the product in and then re-use afterwards. it's meant to be beautiful.